DENVER—August 26, 2004 - Elevation Outfitters, Denver's only locally owned
and operated active lifestyle and outdoor apparel store, will host a 10K run
through Lodo on October 17, 2004. The race, presented by Westword Newspaper
-- Denver's premiere source for arts and entertainment -- will start and finish
near Elevation Outfitters' location in Denver's Larimer Square. The race will
be followed by a presentation of cash prizes and a vendor exposition.
Proceeds from the Elevation
Outfitters' 10K Run for the Environment, presented by Westword, will benefit
Environment Colorado and Larimer Arts Association. Sponsors for the event include
Salomon, Rocky Mountain Sports, Boulder County Fit, Mountain Gazette, Alphagraphics
and The North Face.
"We wanted to pull
together an event that would bring together the community and support important
local organizations," says Jon Larson, co-owner of Elevation Outfitters.
"Everyone is welcome - from serious runners to people just interested in
a leisurely jog through Lodo on a beautiful fall morning."
"We're very excited
to be involved with this event," adds Tracy Kontrelos, associate publisher,
Westword. "It represents everything our publication believes in - local
businesses, our incredible downtown area, and support for the Colorado environment
and arts organizations. We're looking forward to a very successful first year."
Runners can register for
the event at www.elevationoutfitters.com or by stopping in the store located
at 1428 Larimer Street. The race registration fee is $30.
Environment Colorado-www.environmentcolorado.org-is
a non-profit that works for clean air, clean water, and open spaces. The Larimer
Arts Association-www.larimerarts.org-is a non-profit organization dedicated
to promoting arts awareness and education in Denver.
Elevation Outfitters was
founded on a passion for the outdoors, respect for the environment and a sincere
love of the adventure industry. Locally owned and operated, the store offers
customers a unique blend of outdoor technical fitness, footwear and lifestyle
apparel.
